Week 12 – April 14 – Second Workshop

Visual design team:

By the end of class: Ensure dev team is able to complete the diabetes indicators hotspots map by the end of class and add updated explainer graphic to the site.

Deliverables: Map data to dev team, non-mapped stats to dev team, updated explainer graphic in InDesign (export flat images for dev team)


By 6 p.m.  Provide map data to dev team. Your homework was to determine which data you would map as hotspots for diabetes indicators, collect the data and provide it to the dev team in a google spreadsheet. The dev team will use this data to create the map using Mapbox/Tilemill or Google Fusion tables.

Remember the other stats that won’t get mapped. List these and we’ll find a way to integrate them into the site using a charting tool.

By 7 p.m. Show updated ‘What is Diabetes’ explainer graphic. Focus on the typography and how to break the graphic up into smaller sections.

By 8 p.m. Provide updated graphic to dev team who will add it to the site by the 21st. (You’ll revise it as your homework.)

Dev team:

By the end of class: Have a complete site built using your chosen theme, including all content, the hotspots map and the explainer graphic which will come from the design team.

Deliverables: complete site built, map of diabetes indicators hotspots (embedded in site), explainer graphic added to site


5:30 to 6 p.m. Work with Daria to choose and purchase a theme from the choices you found last week.

6 p.m. Collect the map data from the visual design team.

By 7 p.m. Have all content added to theme. Complete the ‘diabetes indicator hotspots’ map. (You may want to put 2 people on the content task and 2 on the map task.)

By 8 p.m. Site should be ‘completed’ incorporating feedback from 7 p.m. check-in.

Engagement team:

By the end of class: 

Have a complete proposal, list of people and places to reach out to with timing, and all content prepared for your campaign.

Deliverables:  Proposal (Google Doc),  SEO proposal (Google Doc), Photoshop Template for ads and status updates


By 7 p.m. Proposal and SEO proposals complete


Based on the analytics that Sharon provided, determine the baseline and a goal for engagement. Determine where readers come from and how to reach out to the desired audiences that may not have found the NNS yet. (You have completed a lot of this work already.)

Remember the reader’s context and consider all channels. Might he or she look at the article on their mobile while waiting for the bus? If so, how would they discover the article? A flyer with a QR code? A facebook ad or post?

Write the copy for all posts, updates, ad ideas, and other content for promoting the story.

SEO proposal: Document your chosen keyword targets for the copy using info from Jen Keller. Propose article headlines and copy changes using what you learned from Jen and from Craig’s headline writing guide.

(Create a copy of the article in a Google doc and use comments to explain your proposed changes.)

By 8 p.m. Photoshop template:

Create a photoshop template for ads and status updates. The template will have all ad copy written in separate layers along with placeholder images in the ideal sizes for Facebook, Twitter, Google+ and any other outlets that are visited by the desired audience.  The visual design team will use this template to create ads and status updates for the article.